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<channel>
	<title>车聚网 &#187; 市场总监</title>
	
	<link>https://www.autoju.com</link>
	<description>网聚汽车人的力量</description>
	
	
	
	
	<item>
		<title>意外！奥迪竟为英菲尼迪发广告？真相！“市场总监被免”是谣言｜聚闻</title>
		<link>https://www.autoju.com/2019/11/14/313140/</link>
		
		
		
				<description><![CDATA[<p style="box-sizing: border-box; padding: 0px 0px 0px 18px; margin: 0px 0px 20px; border-left: none; color: rgb(102, 102, 102); position: relative; font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">今天，奥迪在微信朋友圈投放了一则视频广告，不料画面上出现的却是英菲尼迪的内容。</span></p>
<p style="text-align:center"><img src="https://www.autoju.com/wp-content/uploads/2019/11/63851573701713.jpg" contenteditable="false" id="netease1573694464489873" style="box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%;"/></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">此事一出，立即轩然大波。有读者打趣到：可以理解成是“英菲奥迪”的广告吗？</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">玩笑归玩笑，一个豪华品牌打着自己的logo却播放另一家品牌的视频，于情于理说不过去。正当吃瓜群众不明就里时，腾讯广告的官方声明来了，还盖了红章：</span></p>
<p style="text-align:center"><img src="https://www.autoju.com/wp-content/uploads/2019/11/70311573701714.jpg" contenteditable="false" id="netease1573694464489490" style="box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%;"/></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">原来是腾讯广告部门把视频素材弄错了，本来应该播放奥迪定向华东城市的广告，却误放成了英菲尼迪投放全国的广告。腾讯最后说，要强化管理，避免类似情况发生。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">微博账号@沃尔沃汽车VolvoCars 率先跟进：@奥迪 朋友，也帮我们投一下呗。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">之后，奔驰、威马、大乘、宝沃、奇瑞、长安福特等品牌，纷纷调侃，隔空喊话奥迪要它也免费播放自家广告。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">这时一则疑似“内部处罚通知”在网上突然流传开来。</span></p>
<p style="text-align:center"><img src="https://www.autoju.com/wp-content/uploads/2019/11/79201573701714.jpg" contenteditable="false" id="netease1573694464489813" style="box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%;"/></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">这让围观群众一下感觉事态升级了，毕竟高管被迫停职、中止合作伙伴业务、启动危机公关个个不是小事。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">车聚君和小伙伴们在群里讨论了一下，基本认定这是个假消息。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">▎行文错误。如“不在担任”应为“不再担任”，“一汽大众”应为“一汽-大众”。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">▎逻辑错误。正规大企业的高管人事任免，不会这么快宣布，一般是走完流程再宣布，否则有涉嫌违反劳动法之嫌。与合作伙伴肯定有合同在，一般也不会马上宣布解除合同，都有必要的法律流程要走。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">▎形式错误。公司的内部重大决定，不太可能用朋友圈的形式公布。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">▎事实错误。梁梁早在2018年年中就已经调离了奥迪的工作岗位，而且当时职位不是奥迪市场部总监，而是互动营销部部长。目前梁梁的职位是一汽-大众总经理办公室公关科科长，在长春办公。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">为了保险起见，车聚君询问了一位奥迪公关部门的工作人员，对方答复：谣言就不评价了。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">在追问奥迪官方对此事有何表态时，对方回答：目前没有。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">“这事儿吧，很可能是有人想利用这个机会炒作一下。”一位业内人士向车聚君透露，“听说奥迪方面收到了无数问询消息，他们也觉得非常莫名其妙。”</span></p>
<p style="text-align:center"><img src="https://www.autoju.com/wp-content/uploads/2019/11/59121573701714.jpg" contenteditable="false" id="netease1573694464490203" style="box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%;"/></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">很快，群邑中国也发出了官方声明：此言论不属实，我司旗下代理商不服务该客户此项业务。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">那么，现在确定那个网传图片的信息，是人为捏造了。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">不过，这场风波之后，相关品牌反应比较得体、机智。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">奥迪在沃尔沃官博下回复：你的想法我已经了解，稍后给您答复。然后附上了四个红心，指代奥迪的四个圈。沃尔沃马上转发：11月22日广州车展见面聊！</span></p>
<p style="text-align:center"><img src="https://www.autoju.com/wp-content/uploads/2019/11/62861573701715.jpg" contenteditable="false" id="netease157369446449078" style="box-sizing: border-box; border: 0px; vertical-align: middle; max-width: 100%;"/></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">英菲尼迪中国也发声：@奥迪 懂你，兄弟。送给英菲尼迪的30周年生日贺礼收到，让我们一起启迪未来，尽释潜能。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">奥迪也在评论里热情回应了一番，称“无限”是个好名字，能想起自家座右铭“进享无限可能”云云。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">这事儿在一片轩然大波、各种神转折、皆大欢喜的节奏中，算是告了一个段落。在这场狂风骤雨的公关事件中，恶意中伤的传谣者和化险为夷的补救方，都给人留下了深刻印象，但显然后者赢得了吃瓜群众的认可。</span></p>
<p style="box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; font-size: 18px; white-space: normal; background-color: rgb(255, 255, 255); line-height: 2em;"><span style="color: rgb(89, 89, 89); font-size: 16px; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">最后的最后，车聚君对编辑部的同事语重心长的说了一句：工作不认真，害死所有人啊。</span></p>
<p dir="ltr" style="margin-top: 0px; margin-bottom: 0px; padding: 5px 0px; border: 0px; outline: 0px; font-size: 18px; text-indent: 0em; white-space: normal; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); box-sizing: border-box; color: rgb(68, 68, 68); font-family: helvetica, Arial, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, simsun; text-align: center; line-height: 2em;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; color: rgb(0, 176, 80); text-indent: 0em; font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;">先添加微信号autoju1，并注明“我要入群”，之后我们将拉您入群，或加入QQ群：383683141。</span></p>
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<p dir="ltr" style="margin-top: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 17px; text-indent: 0em; white-space: normal; letter-spacing: 0.544px; background-color: rgb(255, 255, 255); color: rgb(73, 73, 73); font-family: Arial, &quot;Microsoft YaHei&quot;; text-align: center; line-height: 2em; margin-bottom: 20px !important;"><span style="margin: 0px; padding: 0px; border: 0px; outline: 0px; font-size: 16px; text-indent: 0em; color: rgb(89, 89, 89); font-family: 微软雅黑, &quot;Microsoft YaHei&quot;;"><img src="https://www.autoju.com/wp-content/uploads/2019/11/18791573701715.jpg" oldsrc="W020180926358221373898.jpg" alt="" width="150" height="150" border="0" hspace="0" vspace="0" title="" style="margin: 10px 0px 0px; padding: 0px; border: 0px; outline: none; box-sizing: border-box; color: rgb(85, 85, 85); font-family: &quot;Microsoft Yahei&quot;, Arial, sans-serif; width: 150px; height: 150px;"/></span></p>
<p><br/></p>
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		<pubDate>Wed, 30 Nov -0001 00:00:00 +0800</pubDate>
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